When you switch to a professional account on Instagram, you'll be asked if you'd like to connect a Facebook Page. While it's not required, we recommend connecting your business Facebook Page with Instagram to get the most out of Instagram's business tools. Learn more about connecting a Facebook Page to your Instagram professional account
You can also change the Facebook Page that's connected to your Instagram professional account at any time. The following instructions will guide you through how to add or change the Facebook Page connected to your Instagram professional account.
Before you begin
You must switch to a professional account on Instagram to link to a Facebook Page (if the Facebook Page is owned in Meta Business Manager).
You must have Facebook access to the Page. Learn more about Page access in the new Pages experience.
How to connect a Facebook Page to your professional account
To add or change the Facebook Page that is connected to your Instagram professional account:
Go to your Instagram profile.
Select Edit profile.
Under Public business information, select Page.
Tap Create Facebook Page or Connect an existing Page.
Choose a Page from your Pages that you'd like to connect to or select Create a new Facebook Page.
Tap Done after you've selected a Page or created a new Page.
Your professional account is now connected to a Facebook Page. If the Page you'd like to connect is not showing in the drop down from your profile, it may be because you don't have Facebook access to that Page. Check your Page's settings and make sure you have permission to add that Page to your Instagram professional account.